The key to student persistence at community colleges
How the right text messages keep community college students on track to succeed
We’re excited to announce the results of a partnership with GSU Perimeter College that shows how Mainstay is impacting student success for community college students.
Our recent RCT (randomized controlled trial) demonstrates a significant increase in the completion of important tasks related to college persistence when students received timely support from empathetic chatbots.
These outcomes confirm the objective impact of timely, relevant, and non-judgmental support in the lives of students.
Want to see how Mainstay can deliver similar results at your school?
The results speak for themselves
Stronger outcomes for non-traditional students
Perimeter College is a two-year school that serves a diverse student population of more than 18,500. Almost 28 percent of Perimeter’s students are the first in their families to attend college — and 58 percent of Perimeter’s students attend school part-time while working or supporting families.
During the 2020-21 academic year, Mainstay partnered with GSU to message students at the Perimeter campuses about available support services — like supplemental instruction sessions — and reminders about important deadlines.
Messaging students early in the semester to encourage them to register had a significant effect on student actions. Two-year college students in particular benefit by registering early because it allows them to secure spots in required courses or schedule their course load around home and work schedules.
What we learned
Connecting directly with students makes a difference! Through our RCT, we identified 3 elements that were crucial to student success:
more likely to register early for the spring 2021 semester
more likely to register early for the fall 2021 semester
attendance increase at an academic support “Comeback Camp” event due to encouraging reminders
increase in attendance of academic advising sessions
reduction in the likelihood of being dropped for nonpayment as a result of messages notifying students to take action