A person on their phone

North Carolina State University

NC State came to Mainstay as part of the GEAR UP North Carolina initiative. The program aimed to engage with underrepresented populations and students from rural areas that may find it challenging to visit campus. Students who fell into either of these categories became NC State’s target population for their AI-powered chatbot, Tuffy.

Using the chatbot’s proactive nudges, NC State was able to effectively reach these students via text message and guide them along their paths to enrollment. In August 2019, NC State yielded 40% of the target population, which is higher than the yield for this same group the previous year, and even higher than the enrollment for all students in 2019.

Using proactive messages sent to the target population via text, they were able to increase FAFSA submissions by 3.5%!

To further assist students with financial burdens and barriers, NC State sent reminders for scholarship applications as well.

Staff used the following interactive survey to gauge interest and collect feedback for their “Experience NC State” events. When they sent this survey using their chatbot, they saw a 22% greater response rate than compared to email.

Using proactive nudges and interactive surveys like this, NC State was able to make significant improvements with their target population, while also gaining invaluable knowledge about their students and their communication programs.

North Carolina State logo

North Carolina State University

Type of institution
Regional Public University
Location
Raleigh, NC
Student population
23,964 Undergraduates

More success snapshots

Get a glimpse into our engagement platform in action with these quick partner success stories.

  • 70% Enrollment increase in the Fall 2020 freshman class, a record-breaker for VSU
  • 12,300 Total students enrolled for fall 2020 is Valdosta State University's largest enrollment level in eight years
  • 9% Increase in retention over the past two years, bringing it to 74% in 2020
  • 85% Increase in orientation registration
  • 1,000 More students enrolled in 2020 freshman class than 2019
  • 2% Increase in Fall 2019 Yield
  • 30% First-generation students in Fall 12019 incoming class
  • 41 States represented in Fall 2019 incoming class
  • 2x Increase in campus program sign-ups
  • 72 Housing forms submitted within 72 hours after sending a nudge

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Get a guided tour of Mainstay’s Engagement Platform

Mainstay’s Engagement Platform uses Behavioral Intelligence to help schools and businesses build meaningful relationships, optimize insights, and drive action.

Sign up for your personalized demo to find out how Mainstay makes it easy to spark conversations with your students or employees and guide them toward positive results.

Channels

Instant support — anytime, anywhere

Mainstay’s behaviorally intelligent chatbots make it easy to engage with students and employees on the channels they prefer to use:

SMS text messaging

Live chat

Web chat

Social media

Let's talk