Brand Identity
Visual & written media kit
01 - Resources
The Mainstay logo
Usage
To preserve the integrity of the logo, always maintain clear space around it — at least the width and height of the letter “m” in the Mainstay wordmark.
Minimum width for the logo.
At small sizes, the spokes of the spark become difficult to see. Take care to never use the logo smaller than 140 px.
02 - Resources
About Mainstay
Boiler plate copy
Mainstay is an innovator in educational technology and provider of Human Centered, AI Enhanced Success Coaching. Mainstay partners with educational institutions to proactively coach students to success via text messages, using AI enhanced conversations that answer questions, increase staff reach, and deliver research-backed messaging that drives student action. Founded in 2014 as AdmitHub, Mainstay leverages the Science of Coaching (behavioral economics, mindset science, emotional intelligence, and cultural relevance) to deliver proactive student support.
