A person on their phone

Saginaw Valley State sees 3% increase in retention

SVSU received a $3 million, five-year Title III grant to boost student success and retention, and have begun to implement various new processes and technologies.

Students receive conflicting information from different offices, and staff aren’t able to provide the necessary support to those who need it. Financial literacy is a key part of the grant, and SVSU has utilized creative ways to engage students in this area with their chatbot, Coop. After their first season of collaborating with Mainstay (launched in July 2019), SVSU saw a 3% increase in retention for first-to-second year students.

Challenges:

  1. Simplifying experience for students as they receive conflicting info across various offices
  2. Staff could not handle influx of phone calls
Saginaw Valley State logo

Saginaw Valley State

Type of institution
Regional Public University
Location
University Center, Michigan
Student population
8,500

More success snapshots

Get a glimpse into our engagement platform in action with these quick partner success stories.

  • 70% Enrollment increase in the Fall 2020 freshman class, a record-breaker for VSU
  • 12,300 Total students enrolled for fall 2020 is Valdosta State University's largest enrollment level in eight years
  • 9% Increase in retention over the past two years, bringing it to 74% in 2020
  • 85% Increase in orientation registration
  • 1,000 More students enrolled in 2020 freshman class than 2019
  • 2% Increase in Fall 2019 Yield
  • 30% First-generation students in Fall 2019 incoming class
  • 41 States represented in Fall 2019 incoming class
  • 2x Increase in campus program sign-ups
  • 72 Housing forms submitted within 72 hours after sending a nudge

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Get a guided tour of Mainstay’s Engagement Platform

Mainstay’s Engagement Platform uses Behavioral Intelligence to help schools and businesses build meaningful relationships, optimize insights, and drive action.

Sign up for your personalized demo to find out how Mainstay makes it easy to spark conversations with your students or employees and guide them toward positive results.

Channels

Instant support — anytime, anywhere

Mainstay’s behaviorally intelligent chatbots make it easy to engage with students and employees on the channels they prefer to use:

SMS text messaging

Live chat

Web chat

Social media

Let's talk