A person on their phone

South Texas College

South Texas College started working with Mainstay in April 2019. They wanted to help students register for classes and make it to their first day. Their application yield, the number of applicants who register for classes, was only 7% and their goal was to increase it to 10%.

STC typically receives a sizeable number of inquiries, however many often don’t complete (or even begin) an application. They aimed to use an AI-powered chatbot named Jerry (after their mascot, Jerry the Jaguar) to target summer 2019 and fall 2019 inquiries (students who asked for information) to encourage them to complete an application and enroll in classes. 

Using Jerry, the staff at South Texas was able to segment communications to students based on where they were in the inquiry-to-application process. For example, to make sure students received information tailored to their questions and needs, this script was sent to students who submitted an inquiry but not yet an application:

After implementing and using their chatbot over this time period, STC found that 21.2% of summer 2019 inquiries and 34.2% of Fall 2019 inquiries completed an application!

South Texas College also managed to increase their application yield, which was their primary goal, ultimately getting more students to register for classes.

Students who completed their application but hadn’t registered yet received this helpful nudge:

Application yield increased from 7% to 13.7% for summer 2019 inquiries and from 7% to 22.2% for fall 2019 inquiries — that’s a 217% increase! (Yes, you read that right!)

While there were many other efforts going on to increase yield, the only stark difference from previous years was adding the chatbot.

South Texas College logo

South Texas College

Type of institution
Community College
Location
McAllen, TX
Student population
17,000 Undergraduates

More success snapshots

Get a glimpse into our engagement platform in action with these quick partner success stories.

  • 70% Enrollment increase in the Fall 2020 freshman class, a record-breaker for VSU
  • 12,300 Total students enrolled for fall 2020 is Valdosta State University's largest enrollment level in eight years
  • 9% Increase in retention over the past two years, bringing it to 74% in 2020
  • 85% Increase in orientation registration
  • 1,000 More students enrolled in 2020 freshman class than 2019
  • 2% Increase in Fall 2019 Yield
  • 30% First-generation students in Fall 12019 incoming class
  • 41 States represented in Fall 2019 incoming class
  • 2x Increase in campus program sign-ups
  • 72 Housing forms submitted within 72 hours after sending a nudge

Book a call with us:

Get a guided tour of Mainstay’s Engagement Platform

Mainstay’s Engagement Platform uses Behavioral Intelligence to help businesses build meaningful relationships, optimize insights, and drive action.

Sign up for your personalized demo to find out how Mainstay makes it easy to spark conversations with your employees and guide them toward positive results.

Channels

Instant support — anytime, anywhere

Mainstay’s behaviorally intelligent chatbots make it easy to engage with employees on the channels they prefer to use:

SMS text messaging

Live chat

Web chat

Social media

Let's talk

Get a guided tour of Mainstay’s Engagement Platform

Mainstay’s Engagement Platform uses Behavioral Intelligence to help schools and businesses build meaningful relationships, optimize insights, and drive action.

Sign up for your personalized demo to find out how Mainstay makes it easy to spark conversations with your students or employees and guide them toward positive results.

Channels

Instant support — anytime, anywhere

Mainstay’s behaviorally intelligent chatbots make it easy to engage with students and employees on the channels they prefer to use:

SMS text messaging

Live chat

Web chat

Social media

Let's talk