Results at a Glance
- 40-50% response rate on EAB case outreach (much higher than email)
- Automated message filtering reduces follow-up workload by 50%
- Faster interventions—students confirm actions instantly, preventing unnecessary outreach
- Consistently high engagement across targeted student success campaigns
Tarleton State University has found a highly effective way to integrate AI-driven outreach into student success workflows, particularly through its targeted use of EAB case alerts.
By sending timely, targeted messages to students flagged in EAB, Tarleton is achieving a consistent 40-50% response rate—a significant improvement over traditional outreach methods. Rather than sending mass emails and waiting for students to take action, the university now provides clear, concise prompts that drive immediate engagement.
This approach not only increases student response rates but also streamlines staff workload. Instead of manually following up with every student on the list, selected staff can focus on the 50% who don’t respond, ensuring that students in need receive timely intervention. Additionally, students who have already taken action can confirm their status, preventing unnecessary follow-ups and frustration.
By integrating AI-powered messaging into its student success strategy, Tarleton has created a scalable, high-response model that allows staff to intervene more efficiently while empowering students to take ownership of their academic success.
