RCT — Conditions under which college students can be responsive to nudging

To succeed in postsecondary education, students must engage with their institution to satisfy both academic and administrative requirements. The substantial administrative requirements students face are too often overlooked, however — even though missteps with these processes can threaten their ability to persist.

During the 2018-19 academic year, Georgia State University implemented a behaviorally intelligent, text-based chatbot to provide proactive outreach and support for undergraduates navigating the administrative processes. This report explores the results they achieved.

“… Using conversational AI chatbots to assist students in meeting key deadlines and completing critical tasks helped Georgia State boost rates of FAFSA filing and registration for the subsequent fall semester by 3 percentage points. Scaled to the entire Georgia State undergraduate student body, an impact of this magnitude translates to more than 1,300 students taking the next step in their college journey who otherwise might have stopped out or been stuck in place.”

– Higher Ed Dive

Download now

Whitepaper - Brown Study

Download now

Additional resources

Book a call with us:

Get a guided tour of Mainstay’s Engagement Platform

Mainstay’s Engagement Platform uses Behavioral Intelligence to help businesses build meaningful relationships, optimize insights, and drive action.

Sign up for your personalized demo to find out how Mainstay makes it easy to spark conversations with your employees and guide them toward positive results.

Channels

Instant support — anytime, anywhere

Mainstay’s behaviorally intelligent chatbots make it easy to engage with employees on the channels they prefer to use:

SMS text messaging

Live chat

Web chat

Social media

Let's talk

Get a guided tour of Mainstay’s Engagement Platform

Mainstay’s Engagement Platform uses Behavioral Intelligence to help schools and businesses build meaningful relationships, optimize insights, and drive action.

Sign up for your personalized demo to find out how Mainstay makes it easy to spark conversations with your students or employees and guide them toward positive results.

Channels

Instant support — anytime, anywhere

Mainstay’s behaviorally intelligent chatbots make it easy to engage with students and employees on the channels they prefer to use:

SMS text messaging

Live chat

Web chat

Social media

Let's talk