Outreach is easy. Outcomes are hard.

Student engagement · A practical guide

Turn student outreach into coordinated action.

Reaching students is easier than ever. Helping them move forward takes more than another message. Explore how institutions are aligning people, data, and technology to support enrollment, persistence, and completion.

Featuring a foreword by Shonda Gibson
Chief Transformation Officer, Texas A&M University System

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Inside the guide

Four institutional case studies

Learn from UCF, the University of West Florida, Cal Poly Pomona, and the Texas A&M University System.

Lessons in campus coordination

Reduce competing messages, protect student attention, and connect students with human support.

Ten practical steps

Strengthen your strategy, from mapping the student journey to measuring the outcomes your outreach should support.

Acknowledgements & contributors

The authors thank the institutional leaders, researchers, and others who contributed insights to this paper.

  • Dr. Shonda Gibson Texas A&M University System
  • Katharine Meyer Brookings
  • Dr. Patrice Moorer University of West Florida
  • Katherine Condon University of West Florida
  • Iris Palmer New America
  • Tim Renick National Institute for Student Success
  • Dr. Darryl Isom Morris College
  • Dr. Nicole Cippoletti Union College of Union County, New Jersey
  • Tyler Walsh University of Central Florida
  • Steve Colón Bottom Line
  • Kerry Nicollet Adelphi University
  • Charlie Kulins Adelphi University
  • Kate McDowell Adelphi University
  • Michael Meotti Washington Student Achievement Council
  • Dr. Cecilia Santiago-González Cal Poly Pomona
  • Zoe Lance Cal Poly Pomona
  • Dr. Aashir Nasim Prairie View A&M University
  • Dr. Sheenah Hartigan Ocean County College
  • Kim Nunez Texas A&M University–San Antonio
Image of the cover of this report: Outreach is Easy. Outcomes are Hard.

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Get a guided tour of Mainstay’s Engagement Platform

Mainstay’s Engagement Platform uses Behavioral Intelligence to help schools and businesses build meaningful relationships, optimize insights, and drive action.

Sign up for your personalized demo to find out how Mainstay makes it easy to spark conversations with your students or employees and guide them toward positive results.

Channels

Instant support — anytime, anywhere

Mainstay’s behaviorally intelligent chatbots make it easy to engage with students and employees on the channels they prefer to use:

SMS text messaging
Live chat
Web chat
Social media

Let's talk