Outreach is easy. Outcomes are hard.

Student engagement guide

Outreach is easy. Outcomes are hard.

How colleges can coordinate outreach and act on what students tell them.

Inside the guide

  • 4 case studies from colleges and systems
  • Lessons in campus coordination
  • 10 steps to strengthen student outreach
Outreach is easy. Outcomes are hard. white paper printed on matte paper
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Foreword by Shonda Gibson Chief Transformation Officer, Texas A&M University System Texas A&M University System

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More about the guide

Four institutional case studies

Learn from UCF, the University of West Florida, Cal Poly Pomona, and the Texas A&M University System.

Lessons in campus coordination

Reduce competing messages, protect student attention, and connect students with human support.

Ten practical steps

Strengthen your strategy, from mapping the student journey to measuring the outcomes your outreach should support.

Acknowledgements & contributors

The authors thank the institutional leaders, researchers, and others who contributed insights to this paper.

  • Dr. Shonda Gibson Texas A&M University System
  • Katharine Meyer Brookings
  • Dr. Patrice Moorer University of West Florida
  • Katherine Condon University of West Florida
  • Iris Palmer New America
  • Tim Renick National Institute for Student Success
  • Dr. Darryl Isom Morris College
  • Dr. Nicole Cippoletti Union College of Union County, New Jersey
  • Tyler Walsh University of Central Florida
  • Steve Colón Bottom Line
  • Kerry Nicollet Adelphi University
  • Charlie Kulins Adelphi University
  • Kate McDowell Adelphi University
  • Michael Meotti Washington Student Achievement Council
  • Dr. Cecilia Santiago-González Cal Poly Pomona
  • Zoe Lance Cal Poly Pomona
  • Dr. Aashir Nasim Prairie View A&M University
  • Dr. Sheenah Hartigan Ocean County College
  • Kim Nunez Texas A&M University–San Antonio
Outreach is easy. Outcomes are hard. white paper printed on matte paper