Presented by Joel Lee and Amanda Rosales with Kirk Daulerio, Co-Founder and Chief Evangelist at Mainstay on February 11th, 2020.

Joel Lee Winston-Salem State University
Joel Lee
Assistant Vice Chancellor for Enrollment Management,
Winston-Salem State University
Amanda Rosales Wayne State University
Amanda Rosales
Project Director, Division of Enrollment Management,
Wayne State University

Every year, as many as 20 percent of admitted students who plan to attend college never make it to the first day of class. The phenomenon, known as summer melt, can reach as high as 40 percent for low-income students, many of whom struggle to complete the required steps, forms, and payments needed to enroll.

Watch the webinar to learn how Winston-Salem State University and Wayne State University are tapping the power of AI to personalize communication at scale and streamline the enrollment process – using chatbots to guide students in real time, reduce melt, and increase yield.

This webinar was organized by the National Association for College Admission Counseling (NACAC) as part of their Industry Insights series.