Signal through the noise: Reaching students of Generation Z

Presented by Kirk Daulerio, Co-Founder and Chief Evangelist at Mainstay, with Joel Lee, VP of Enrollment at Winston-Salem State University, and Ryan Hogan, Director of Admissions at Valdosta State University. 

In this webinar, you will learn about: 

  1. Communication preferences of Generation Z
  2. How to effectively scale communications with artificial intelligence
  3. How communicating with a bot builds trust and a sense of belonging 
  4. How intelligent mobile messaging with proactive nudges drives positive behavioral change in students 

Many colleges are fortunate enough to have thousands of interested students each year, but it’s challenging to reach them effectively through the noise of information they receive constantly across the internet, social media, and email. 

Generation Z students who grew up in an world of options and on-demand services have different preferences and expectations than students 10 years ago. They are most active on mobile, but mostly via social media and text messaging, not email. Today, if you can’t respond to a student’s inquiry in less than 30 seconds, you’re not giving them the best possible experience — and they will lose interest. 

In recent years, AI-powered chatbots have enabled universities and colleges to meet and exceed the expectations of their students by giving them a seamless way to connect with campus resources. This impactful technology enables schools to provide personalized responses to day to day inquires at scale. It nudges and guides students to action. And it builds deeper relationships that lead to impactful student outcomes. 

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Reaching Students of Generation Z Webinar AdmitHub

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Sign up for your personalized demo to find out how Mainstay makes it easy to spark conversations with your employees and guide them toward positive results.

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Mainstay’s behaviorally intelligent chatbots make it easy to engage with employees on the channels they prefer to use:

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Get a guided tour of Mainstay’s Engagement Platform

Mainstay’s Engagement Platform uses Behavioral Intelligence to help schools and businesses build meaningful relationships, optimize insights, and drive action.

Sign up for your personalized demo to find out how Mainstay makes it easy to spark conversations with your students or employees and guide them toward positive results.

Channels

Instant support — anytime, anywhere

Mainstay’s behaviorally intelligent chatbots make it easy to engage with students and employees on the channels they prefer to use:

SMS text messaging

Live chat

Web chat

Social media

Let's talk