Building your communications team: What it means to manage a chatbot

Presented by Katie Carroll, Assistant Director of Orientation and Student Recruitment at the University of Wyoming, with Kirk Daulerio, Co-Founder and Chief Evangelist at Mainstay on February 26, 2020.

Katie Carroll
University of Wyoming
Kirk Daulerio
Kirk Daulerio
Mainstay

As more and more colleges implement conversational AI in an effort to meet students where they are, their staff are seeing their roles shift in order to make the most of the technology. 

Katie Carroll, Assistant Director of Orientation and Student Recruitment at the University of Wyoming, embraced her new responsibility as the primary manager for “Cowboy Joe,” UW’s enrollment chatbot, and in turn helped the university reduce summer melt by 32% and enroll the largest first-year class in school history.

In this webinar, you’ll hear how Katie and her team at UW orchestrated a strategic communication plan with Cowboy Joe in order to achieve university-wide goals. 

You’ll learn experienced best practices on:

  • Coordinating and reporting to stakeholders across campus 
  • Formulating the voice and personality of your college chatbot
  • Zeroing in on the “why” behind your chatbot’s implementation
  • Designing and facilitating a student-centric communication plan focused on removing barriers to enrollment

“The cool part is you can sit down and spend two to three hours a week working on it – and yet the amount of response and continued conversation is hours beyond that… the touch and the outcome are so high compared to what I’m able to do on my own via calling campaigns or email.”

Katie Carroll, Assistant Director of Orientation and Student Recruitment, University of Wyoming

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AdmitHub Chatbot Manager Webinar

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Get a guided tour of Mainstay’s Engagement Platform

Mainstay’s Engagement Platform uses Behavioral Intelligence to help schools and businesses build meaningful relationships, optimize insights, and drive action.

Sign up for your personalized demo to find out how Mainstay makes it easy to spark conversations with your students or employees and guide them toward positive results.

Channels

Instant support — anytime, anywhere

Mainstay’s behaviorally intelligent chatbots make it easy to engage with students and employees on the channels they prefer to use:

SMS text messaging

Live chat

Web chat

Social media

Let's talk