Presented by Katie Carroll, Assistant Director of Orientation and Student Recruitment at the University of Wyoming, with Kirk Daulerio, Co-Founder and Chief Evangelist at Mainstay on February 26, 2020.
University of Wyoming
Mainstay
As more and more colleges implement conversational AI in an effort to meet students where they are, their staff are seeing their roles shift in order to make the most of the technology.
Katie Carroll, Assistant Director of Orientation and Student Recruitment at the University of Wyoming, embraced her new responsibility as the primary manager for “Cowboy Joe,” UW’s enrollment chatbot, and in turn helped the university reduce summer melt by 32% and enroll the largest first-year class in school history.
In this webinar, you’ll hear how Katie and her team at UW orchestrated a strategic communication plan with Cowboy Joe in order to achieve university-wide goals.
You’ll learn experienced best practices on:
- Coordinating and reporting to stakeholders across campus
- Formulating the voice and personality of your college chatbot
- Zeroing in on the “why” behind your chatbot’s implementation
- Designing and facilitating a student-centric communication plan focused on removing barriers to enrollment
“The cool part is you can sit down and spend two to three hours a week working on it – and yet the amount of response and continued conversation is hours beyond that… the touch and the outcome are so high compared to what I’m able to do on my own via calling campaigns or email.”
Katie Carroll, Assistant Director of Orientation and Student Recruitment, University of Wyoming
