Results at a Glance
- 200% increase in incoming student messages year-over-year
- 20% more students reached while maintaining message volume
- 60% response rate on key interactive campaigns like registration confirmation
- Daily messaging in the first week of each semester to establish early engagement
For LSU, AI-driven engagement has become an essential part of the student experience. By strategically refining their messaging, the university has not only increased engagement but also fostered a culture where students actively seek support.
Over the past year, LSU has seen a 200% increase in incoming messages while only expanding outreach to 20% more students. This growth reflects the success of their targeted approach—starting each semester with daily nudges to new students during Welcome Week that establish their chatbot, Mike the Tiger, as a trusted resource. These early touchpoints ensure students recognize and respond to messages throughout their academic journey.
Beyond simple reminders, LSU has also leveraged interactive messaging to guide students through complex processes. Campaigns addressing registration issues, for example, have achieved response rates as high as 60%, providing staff with valuable insights into student needs. By proactively offering support and reducing barriers to engagement, LSU has transformed AI-driven communication into a powerful tool for retention and success.
