Messaging students over mobile has become the most effective way to foster productive conversations throughout the college enrollment process. The challenge for student facing teams is scaling these conversations.
With the rise of artificial intelligence (AI), colleges can now use this technology to their advantage to meet students where they are and deliver conversational support anytime, anywhere.
- Only 20% of emails sent to Generation Z are opened
- 98% of text messages are read within 15 minutes
- Average reply rate for text messaging is 40%