Make college possible for more students
Transform your support for students with AI enhanced success coaching proven to make an impact.
Mainstay provides personalized guidance that improves access, boosts FAFSA completion rates, and connects students with the resources they need to succeed in higher education.
Together, we can empower students to overcome barriers and unlock the social and economic mobility education provides.
Improve college access, increase FAFSA completion, and connect students to essential financial aid resources.
Hybrid advising: Human centered, ai enhanced
Empowering nonprofits
Discover how we partnered with the SHIFT co-op, funded by the Bill and Melinda Gates Foundation, to support nonprofits like College Advising Corps, BottomLine, KIPP, Let’s Get Ready, and OneGoal.
Leveraging AI alongside human advisors, these organizations enhanced their student coaching strategies to reach and guide more students, driving higher FAFSA completion and more conversations with advisors.
Break down barriers to student success
Student success is built on meaningful relationships that consider students’ mindset, challenges, and needs.
Mainstay work closely with top researchers to understand what motivates people to take action on their goals. We’ve combined this research with years of real-world student interactions to deliver success coaching proven to reduce friction at key barrier points and improve access to higher education for students from all backgrounds.
We make it easy to connect learners with the resources and opportunities they need to pursue their academic dreams.
3X more likely to apply for FAFSA
In an experiment with Irrational Labs, we discovered that students who received texts from Mainstay that said applying for FAFSA is part of their enrollment process were 3X more likely to apply.
Engage students with text messages
Today’s students only read 20% of the emails they receive, yet 97% of them read every text. Students also respond to text messages 4X more frequently than email.
EXPERT GUIDANCE
Light the path to higher education
It’s easy to feel overwhelmed with the college selection process — especially for students with limited access to high school counselors.
Our AI Success Coaching streamlines the process by providing step-by-step guidance and support for applying for financial aid, exploring scholarship options, or getting help with test prep.
Our proactive approach means providing students valuable information before their questions become hurdles.
Messaging that works at scale
Boosting FAFSA outcomes
Financial aid is essential for many students pursuing higher education. Mainstay’s platform streamlines the process — ensuring more students can secure the assistance they need.
We reach out to students at key stages — from an introduction to open the lines of communication to encouraging nudges about completing tasks and meeting deadlines.
Our user-friendly approach ensures more students understand their options and complete the financial aid process. Find out how Mainstay’s messages have increased FAFSA submissions by up to 40% for our partners.
The impact of Mainstay’s messages:
of students who received messages from our chatbot completed their FAFSA
completion from students who did not receive messages.
In research conducted with Common App, we found key differences in the way first-gen students feel about admissions and enrollment compared to non-first-gen peers:
- First-generation students were 10 points more likely to say they do not have the help they need.
- First-generation students were 3.4 points more likely to indicate they need expert advice.
ACTIONABLE INSIGHTS
A proven approach to supporting first-gen students
Many first-generation students need guidance navigating the application process, but schools often have limited staff and resources to assist them.
To bridge this gap, Mainstay joined forces with College Advising Corps and Common App in 2020 to reach half a million low-income and first-generation students. This partnership resulted in over 23 million messages sent and an impressive 65% engagement rate with the chatbot.
Mainstay gathers feedback from students and educational institutions to stay up-to-date with the evolving needs and real-time challenges faced by first-gen students. Our platform adapts alongside the students they support, ensuring our conversations are always relevant and impactful.
ENGAGING WITH EMPATHY
Connections that spark action
Mainstay’s AI Success Coaches are more than just virtual assistants — they become trusted friends for students. By consistently delivering reliable information, valuable insights, and relevant resources, our chatbots build trust and foster a sense of belonging that improves resiliency and drives action.
Whether students have simple questions or need assistance navigating complex processes, our chatbots are there to offer immediate and accurate answers. These empathetic conversations create an environment where students feel comfortable seeking guidance.
Real students. Real impact.
What students say about the impact of our messages:
Success starts here
Mainstay has partnered with organizations like yours to help more than 600,000 students on their path to college.
Find out how we can help you scale your impact and support more students on their path to higher.