A person on their phone

University of West Florida

UWF implemented their chatbot, Argie, in the fall of 2017, becoming the first school in the state of Florida to use chatbots and artificial intelligence for recruitment efforts.

After seeing positive results with the first cohort of incoming freshman (a 2% increase in completed applications, and a 3% increase in conversion from confirmed to enrolled), UWF decided to introduce Argie to transfer students as well.

UWF determined one of their biggest goals for recruiting new students and retaining them on campus was to build a sense of belonging. This was especially important for students transferring to a new campus, perhaps even in an unfamiliar state.

Argie was implemented for transfer students in the middle of the enrollment cycle for fall 2019, and still UWF saw a 3.5% increase in completed transfer applications, with a 1.8% increase in transfer student enrollment!

When Argie had a full cycle to communicate with potential transfer students for the spring 2020 semester, UWF reported a 33.3% increase in completed applications and a 35% increase in enrollment confirmations!

Not only do these results show increases in the number of students engaged with and enrolled at the university, but the applications and confirmations were completed at a faster rate and earlier on than the UWF Office of Undergraduate Admissions had ever seen. This allowed them to know further ahead of time what the makeup and size of the incoming class will look like.

Argie sent several proactive nudges as well as fun, non-transactional messages to help students move through the application process and feel a sense of belonging even before they arrived on campus. One campaign that was especially helpful was sent to students whose applications were missing items:

With the help of their AI chatbot, UWF is seeing positive results for both transfer and first-year students, so much so that they are in the process of implementing Argie for retention efforts as well!

University of West Florida logo

University of West Florida

Type of institution
Regional Public University
Location
Pensacola, Florida
Student population
12,850 Undergraduates

More success snapshots

Get a glimpse into our engagement platform in action with these quick partner success stories.

  • 70% Enrollment increase in the Fall 2020 freshman class, a record-breaker for VSU
  • 12,300 Total students enrolled for fall 2020 is Valdosta State University's largest enrollment level in eight years
  • 9% Increase in retention over the past two years, bringing it to 74% in 2020
  • 85% Increase in orientation registration
  • 1,000 More students enrolled in 2020 freshman class than 2019
  • 2% Increase in Fall 2019 Yield
  • 30% First-generation students in Fall 12019 incoming class
  • 41 States represented in Fall 2019 incoming class
  • 2x Increase in campus program sign-ups
  • 72 Housing forms submitted within 72 hours after sending a nudge

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Get a guided tour of Mainstay’s Engagement Platform

Mainstay’s Engagement Platform uses Behavioral Intelligence to help schools and businesses build meaningful relationships, optimize insights, and drive action.

Sign up for your personalized demo to find out how Mainstay makes it easy to spark conversations with your students or employees and guide them toward positive results.

Channels

Instant support — anytime, anywhere

Mainstay’s behaviorally intelligent chatbots make it easy to engage with students and employees on the channels they prefer to use:

SMS text messaging

Live chat

Web chat

Social media

Let's talk